Samsung Electronics announced the partnership with Fender in an official press release. As part of the collaboration, educational materials on how to play the guitar will be featured on the Korean manufacturer's TVs with Fender Play app. "The high image and sound quality of Samsung's modern panels will enhance engagement," the company noted.
- According to Samsung representatives, partners will prepare and release the "world's first TV version of Fender Play" in 2026. The training program will be available on new and existing TV models.
- The Korean company's management believes that, thanks to video lessons on Samsung TVs, learning to play an instrument will naturally become part of everyday life. Users will have access to all Fender Play functionality, including lessons and materials for learning to play the electric and acoustic guitar, bass, and ukulele.
- Samsung noted that the high image and sound quality of its modern panels will enhance the learning experience. Fender, in turn, said the collaboration is an important step toward expanding the accessibility of the music app and increasing its customer base.
- This partnership makes the Fender app exclusive to Samsung TVs. The term of the partnership is unknown.
- A demonstration of the educational program was held at CES 2026. The TV manufacturer emphasized a deeper immersion in the learning process. Jam Mode will be expanded in the program for Samsung TVs specifically: users will be able to choose from several bright backgrounds that create the feeling of performing on a real stage.
- The TV version of Fender Play app for Samsung TVs will be available in the first half of 2026. A more specific release date and a list of compatible TV models will be announced later.
